Sean Ongley

Tag: Philadelphia

  • Taking on HELD.

    Taking on HELD.

    Held Gear was packed into a box and shipped to Philadelphia one month ago yesterday. Already I have worked an event and sold dozens of units. People are digging it.

    Yesterday, I published this abstract documentary, meant to capture the energy and process of transferring the business into my possession.

    Keeping narrative minimal, I used fragments and long shots to reveal detail and carry the story. Every moment is laden with humor, synchronicity, or irony. It is choppy, it is lo-fi. It is honestly myself.

    My whole story with Held is much longer. My first belt came into my possession as a raffle item that I grifted from No.Fest 2009.

    I wore that belt until 2018. That is when I had my Mother buy me one as a Christmas gift, to replace it.

    Now I own all the belts. Talk about bang for buck.

    On August 4, 2012, our mutual friend Todd asked me to help him help Micah moving out of his shop. We used the No.Fest van to move him out. I took a few photos, rediscovering them very recently.

    Over the years, he kept the brand alive online, and when he was healthy, continued selling them at events. It was always reliable income for him.

    Health and personal matters compounded and led to his humble conclusion that it was meant for someone else to continue.

    The whole story is contained in the two-hour livestream with Twin in which we discuss his life, Held, the arts, and spirituality.

    At the opening of this talk, he drops Jesus immediately. I am comfortable with that, I have found Jesus to be a guide, teacher, and savior. I accept Christ and believe in the sacred heart.

    There is no conflict between myself and Twin, however, there was someone present that has more intense feelings. We all worked it out and it was fine. But the issue presented a question to me, it was a reminder of something sacred in my relationship with people.

    Twin took me out to the flood plain in the valley that his property connects through. He walked back home and I hung out. When I was on a smidgen of mushrooms and walking the pathless desert, hiking a small mountain, the perfection of the universe palpable, heart open, this feeling that we tie men to the divine and thus tie ourselves up to men, continued to resonate.

    This is not controversial to anyone other than fundamentalists that view Jesus as equal to Christ and equal to God by proxy and there is literally no way around eternal damnation but to accept Jesus.

    I decided to separate the desert walk from the doc. I had video and images of his property and more, but it’s a distraction.

    Part of the mission with Held is to support Twin’s community work not only running a totally free and voluntary radio signal for Why, but also with indigenous communities and nature connectivity inherent to his property. This should be a documentary in itself.

    Who Twin is, I believe will remain someone that understands the path that people need to take can get weird.

    Twin handed me a copy of X-Ray Visions from the thrift shop. It inspired me to just cut videos regardless of how roughly they are produced, and get on with my heart’s desire to produce film.

    X-Ray Visions shows an era of Portland when the artists were anarchist-hippy-weirdos that tolerated anyone and everyone except for douche bags. The venue known as X-Ray Cafe was a prism for the weird in Portland in the late 1990’s.

    Now Portland has colonized weirdos and industries have weaponized them. The movement that was Portland’s whole energy from the time that Twin came up there truly is the basis for the HELD brand of punk/urban styles with social/environmental ethos. It is essentially 90’s Portland. No wonder the brand is still received as cool.

    When I watched that, it reminded me of the importance of letting people encounter their path in life naturally. A strange, winding path has been mine, and it led me to take on Held.

    My argument was that if someone is devoted to a spiritual life, even if that person’s realm is pathless (like mine), they will encounter Jesus.

    Lo and behold, I had wandered off the trail and in my searching I encountered a saguaro adorned with Mother Mary and Baby Jesus.

    Saguaro in the Why valley adorned with Mary and Jesus.

    Micah and myself intersected in Portland briefly, and I had to keep in touch with him in Arizona. That’s when he became Twin. He had property in the wild and it was an excuse to get away from my family in Tucson when I was on family visits, especially as a layover toward Los Angeles.

    The heart tells you when there is a reason to keep up with people. Most direction you receive through the heart is not meant to be understood. And this is where I believe Christ communicates. This is why living by the heart is an act of faith.

    The spiritual and social foundation for Held is total unity. It is here for the weird. It is here for the worker. Held is for everyone.

    Twin in the 1990’s and myself in the 2000’s, we both were influenced by Portland’s anarchist economy.

    The first home I lived in was one block from a worker-owned record store, four blocks from a worker-owned grocery co-op, six blocks from a worker-owned coffee shop who bought their baked goods from a worker-owned bakery down the street. Artist-owned businesses were also common.

    Then things changed in Portland. Maybe we participated in that by accident. We both fled, for our own reasons.

    Whatever HELD is to become, it is with that same open loving attitude that we came up with in Portland.

    My views do not interfere with the choices of any consenting adults. Your path is yours to undertake, and I believe your karma unfolds over countless iterations. Yet this life at this moment itself is divine and worthy of daily praise and thanks to _____.

    Producing belts and fashion accessories is a grind like anything in life. This grind is fun, interesting, and feels good. The better I am at it, the better it is for people. That is it.

    HELD Gear and THRU Media are my two brands. I am reviving them together because this little documentary is nothing, I am about to produce a tremendous flow of media only to promote Held Gear. It is either contract that I give to someone, or I revive my own media brand.

    That too is just the beginning. My heart is asking that I document the Love I see in Philadelphia. I believe the same energy Portland had twenty years ago is here. It’s a very different context, but I know it when I see it.

    I am older, but I’m still ready to rock. It’s a different context for me too, but I’m on the dance floor, metaphorically and literally.

    Held is already plugging me directly into that world, as the DJ Instagram accounts I follow led me to my first event by Rock the House and FRNDS called Day Jawn.

    Held was a hit. This week, I’m doing another DJ event, curated by BLCKTEETH. They asked me based on what they saw at Day Jawn.

    It’s happening. It is exactly where it needs to be, and so am I.

    at Day Jawn, introducing Held Gear to Philadelphia

  • The Baton Has Passed with Twin Balance

    The Baton Has Passed with Twin Balance

    We are standing at the foot of the bridge preparing to cross, pontificating on the possibilities of the other side. Mesmerized it may appear, but this is just theater. Promotion is an illusion.

    What is happening is the universe exerting its will through its honorable vessels, that is us. Twin gets into right away, discovering we both have arrived at the place of letting go and letting God, as it were.

    Twin is ready to let go of his business, Held Gear, and rather than take an offer from an investor, he decided to hand it off to a friend, which turns out to be me. I am humbled that he would observe consistency in my behavior and bestow the honor of trusting his integrity with mine, in essence.

    All he wants to do is vibe on his land, make it an expression of sustainability, transmitting good vibes through the only FM signal in Why, Arizona, at 106.9. It is not a commercial operation, it is anarchy.

    I am a former radio engineer. I could build a radio station on his property from scratch, given the time and budget, all with my hands and standard power tools. This is only one way that my life path intersects in a way that I can benefit him by leveraging Held Gear.

    We discuss the brand, its ethics, its concept and his life story in the first hour. In the second hour of this talk, it is more like another casual livestream. We get into old Portland and anarchistic cooperative artist lifestyles we lived. It’s a good talk.

    And the internet held.

    Exciting as this project is, it is always a grind, but it can be joyous. Much more will be written and published here, but the real place to follow Held Gear is heldgear.com.

  • Creative Process and Finding Our Place with Estevan Munoz

    Creative Process and Finding Our Place with Estevan Munoz

    Livestream with Este

    Joined by Estevan Munoz for an hour plus catch up session, we go into topics surrounding the creative process. Portland versus Philadelphia and how an artist evolves from their home base.

    One of my first contributors with THRU Media, he was only 19 and searching for a portal to Portland. The time he spent helping build that foundation for the publication was mutual and it reinforced the direction he continued to go. I always thought he had the spark and I continue to see it.

    You can find his work at www.estevanmunoz.com.

  • At Home in the Diner

    At Home in the Diner

    North Philadelphia Avenue is the street leading to and from St. John’s Bridge, a utilitarian Portland, Oregon landmark, of which I had formed an extraordinary bond well over a decade ago. 

    Landing right into town, you take a right onto Lombard Avenue and there is a corner diner there at the next left. It is an old school sock hop soda fountain style diner. It isn’t retro, it has just been there forever. It is called Pattie’s Home Plate.

    Exterior of Pattie’s Home Plate

    The landmark restaurant lives there in memory only today. It closed just after I moved to Philadelphia in 2018. According to a friend of mine, the building was nearly sold. Due to structural issues, the deal fell through. Unfortunately, the owner shut down the active restaurant (and two other businesses) in advance of the failed deal, so the building has been vacant ever since.

    Anyway.

    The “home plate” pun is irresistible. It suggests a starting place and an ending, like rounding the bases you end up where you began. It is a plate of food that you’re seeking, and a refuge like home, but not, because you’re out.

    Pattie’s could not really be a true home away from home because it wasn’t open 24/7. Like many restaurants out west, they chose either to be breakfast and lunch, lunch and dinner, or dinner and cocktails. A few modern coffee houses stayed open late, so they fulfilled much of that role.

    24/7 restaurants offer a holy atmosphere. Especially in the Northeastern United States, with shining steel surfaces, tiled floors and walls, private booths with vinyl seats, the diner is something between a church and a hospital cafeteria. You go there to be healed — possibly to be saved.

    The first 35 years of my life were lived all over the West Coast. There, we do not have the diner tradition like that. In Portland, I can only think of three 24/7 restaurants. There was the Pancake House on Powell, Javier’s (fast Mexican food) on Lombard, and the Roxy on Stark Street. None of these use the term “diner” and they all have some other kind of theme.

    Roxy Cafe interior Portland, OR

    When I was about 20 years old, living in the valley in Los Angeles, I would jump on the 101 and drive like ten miles to the North Hollywood Diner just to drink coffee and eat toast, to read and write, living out a beatnik fantasy that only a young budding stoner intellectual would go out of their way for.

    That NOHO spot is an unusual place for LA, even though the city is full of 24/7 donut shops. Portland is full of coffee shops. Tucson has Waffle House and Denny’s. High school kids with cars that hung out there were “Dennys’ Rats.”

    A couple of weeks ago, I drove I-95 to and from Florida, and I found Waffle House to rule that route. It is reliable but I consider it a last resort.

    The Northeast is different from the rest of the country in many respects, but focusing on the people’s food, burritos are presented with more exoticism and a higher price point in Philly while hoagies are at every corner. Out west, is basically the opposite.

    Philadelphia diners have more Italian history to them — always a selection of pasta. New York tends to lean Greek — always a gyro. Jersey diners define the classic all-American melting pot, offering both gyro and pasta. 

    Jersey diners more often dress the building with steel siding that apparently armors it against the apocalypse. It suggests that this place is bullet-proof: You can rely on it.

    The Midwest is different still. I drove through the town that invented sliced bread in Missouri one time, I could not find a sandwich shop, except for Subway. 

    In Michigan, at least in the areas surrounding Detroit, you will find Coney Island restaurants everywhere, with a range of hot dogs, the typical burgers and omelets, but then it could have some other twist of their own. Usually gyros and pastas are on the menu.

    Wherever you go, there is a regional flavor to it anyway. It’s something I love about this country. We have at least 50 different twists on what it means to be American. You absorb a lot about an area just by sitting inside a local diner.

    However the people like to lay it out in their land, there will always be some demand for 24-hour food. For me, I want a place to sit. When I am with someone, a booth is great. Alone, the counter, because I can usually banter with the server and get faster coffee refills.

    Today, most of the demand for a commuter breakfast is met by gas stations and fast food. Personally, I go to Wawa and Dunkin quite a lot. They solve the problem. Especially Wawa, that place is the gold standard of gas station stops.

    Women at Luncheonette in New York, 1948

    I think about automotive culture and how that evolved the diner into its second generation. Early on, fast food was a hole in the wall near a train station where you could sit down to order a pork chop $0.15, one egg $0.10, toast $0.05, and coffee $.10, and be out in ten minutes for less than a buck, after tip. This was pedestrian life, pre-auto culture. These places are properly called Luncheonettes.

    Then the roadside diner sprang up along new highways and freeways interconnecting the nation for the first time since the railroad. This and commuters from the suburbs changed the idea from the hole in the wall by the train stop to a large building with a massive parking lot, huge signage, and lots of booths.

    Elmer Diner, New Jersey 1950

    I remember my first truck stop. I was a young boy, a few years old, riding home to Santa Barbara from Arizona after visiting some relatives. There is this remote Interstate 10 diner that was featured in the film, Pee-Wee’s Big Adventure. It was still a new movie at that time — a household favorite — so we had to stop there.

    This roadside attraction these great dinosaur structures that you could walk into, where, lo and behold, there was a gift shop. It’s primary goal was to attract business to Wheel Inn, and gas station.

    Original Postcard

    The atmosphere was fun and comfortable, and when the meal came out it was this massive chili burger and fries. I was delighted and exclaimed, “This is why I love truck stops!” And my father shot back, “But you’ve never been to a truck stop.” 

    He was making fun of me a little. But he wasn’t gaslighting me, it was true. Only I am sure that I knew what I was talking about. It turns out I was right. They are delightful.

    I stopped in there in 2018 but the restaurant was already gone and the dinosaurs became the main attraction.

    We didn’t have any diners around Santa Barbara, although I’d say humble restaurants with standard fare were far more common than today. Santa Barbara has been a gradual gentrification process, to become an epicenter of chic world-class dining. It is not the same town, but even around 1986, the road to its future was being paved in sun-dried tomatoes and sprouts.

    Today, the self-awareness of being a diner is a marketing concept. Before, it was just typical American dining: Always bread on the table, and always soup or salad before the meal. There are a few places that just keep doing what they’ve been doing for decades, and those places feel real. Too many new diners try to reinvent them to satisfy the bourgeoise. It is dumb.

    It is always dumb to focus your attention on the people who do not frequent your business.

    I made it my business more than three years ago, when I moved here, to visit every diner in the city. Whenever I think I am close to meeting the goal, I see one that I wasn’t aware of.

    Honestly, I accelerated my pace on that this year, due to domestic problems. I was three months into an eviction case that was severely protracted, thanks to the CDC eviction moratorium, and subsequent local laws based on that order. The tenant became irate and destructive, so to protect myself, I began to stay with other people. My presence in my own home became covert. I was avoiding the place like hell.

    During that desperate period of three months, I ate a lot of meals, and killed a lot of time, in diners. Even without 24/7 service, these places were available all over the place. The pressures of surviving that ordeal were alleviated by women asking me how I like my eggs, pouring refills of coffee. It was my hospital and church, especially in the morning. It was my home plate.

    Llanerch Diner, 2012, Photo by Marvin Greenbaum

    It was a winning strategy, but arduous. Today, I get to go to the diner not out of desperation but again to enjoy myself, to meet with someone, or simply to get a break from the road.

    And I have so much experience with them now, I could write a review for each one. The criteria for what makes a good experience is entirely my own. I would say in general, diner owners should hold back on LED strip lighting and modern tile designs. I don’t want to name names, but some of our best places are remodeled into oblivion. 

    Return to 24/7 as soon as possible, god willing someone likes working overnight. And keep the menu traditional, just improve the quality of the food, like spending an extra nickel on cage free eggs. If you’re about to spend $50K on bad tile installations, please consider the eggs. That is all. Thank You. I’ll see you soon anyway.

    SOURCES:

    Luncheonette, Bowery Boys Podcast

    Elmer Diner, Flashbak

    Wheel Inn Demolished, Rusting Relics

  • Bike Tour: Tacony Creek

    Bike Tour: Tacony Creek

    Join me on a late August sunny morning ride through Philadelphia’s Tacony Creek Park. It is no secret that I live somewhere along this long stretch of forested public watershed.

    I am a volunteer in the effort to revive this wonderful public resource. I bought my first home along this creek. Moreover, I appreciate the great tradition of public green space that Philadelphia has pioneered over the course of three hundred years. This park is about one hundred years old.

    Additionally, my aim is to cover all four major watersheds in Philadelphia: Pennypack, Cobbs, and Wissahickon. These flow into our great rivers, the Schuylkill and Delaware.

    Another goal of these videos is to tap into the growing market for stationary exercise content. Think of this as a Poor Man’s Peloton. If I could map out the terrain and input that into a 5-mile ride and sync it with my video, I would.

    Starting where I am, we have a shaky video without image stabilization, but you still get a good sense of the complete bike path running along Tacony Creek. I could advance this with shock absorption and a second GoPro mounted to my helmet. A third camera on the back of the bike would make it a complete multicam editing project that would allow for much better views of the parks. If I had an extra $300, I could make it happen. We’ll see.

    Also, I threw my own music in there because Free Music Archive was down. It has changed hands. I hope to continue to utilize it for my video projects in the future. And I hope to start composing new music very soon. Music studio is in the works.