We are standing at the foot of the bridge preparing to cross, pontificating on the possibilities of the other side. Mesmerized it may appear, but this is just theater. Promotion is an illusion.
What is happening is the universe exerting its will through its honorable vessels, that is us. Twin gets into right away, discovering we both have arrived at the place of letting go and letting God, as it were.
Twin is ready to let go of his business, Held Gear, and rather than take an offer from an investor, he decided to hand it off to a friend, which turns out to be me. I am humbled that he would observe consistency in my behavior and bestow the honor of trusting his integrity with mine, in essence.
All he wants to do is vibe on his land, make it an expression of sustainability, transmitting good vibes through the only FM signal in Why, Arizona, at 106.9. It is not a commercial operation, it is anarchy.
I am a former radio engineer. I could build a radio station on his property from scratch, given the time and budget, all with my hands and standard power tools. This is only one way that my life path intersects in a way that I can benefit him by leveraging Held Gear.
We discuss the brand, its ethics, its concept and his life story in the first hour. In the second hour of this talk, it is more like another casual livestream. We get into old Portland and anarchistic cooperative artist lifestyles we lived. It’s a good talk.
And the internet held.
Exciting as this project is, it is always a grind, but it can be joyous. Much more will be written and published here, but the real place to follow Held Gear is heldgear.com.